LINBIT is a block-storage software company that had lots of content and ideas but lacked expert SEO copywriting to attract the audience it deserved. I teamed up with LINBIT for around half a year between the end of 2021 and July 2022 during my time at Kubator. The only reason we stopped working in July was due to the company’s decision to stop working with LINBIT. The main motivation was to spend the time to launch and run a workshop education platform.
Despite the short time I spent on the project, the results were very positive. I feel my input implemented excellent practices to ensure long-term benefits. My role was to improve the quality of the writing across the LINBIT website, blog posts, social posts, and marketing material. This included newsletters and all writing for various events that the team attended.
Pageview Increase vs Previous Year
One of the standout results was the general increase in pageviews. They rose to 150% higher than the previous year:
Doubling the Pageviews in my first few months
I feel that this data shows how successful my SEO practices were. Pageviews were stagnating at around a steady 5k before I began working with LINBIT towards the end of 2021. After implementing SEO to current and previous articles, the pageviews had doubled by February 2022. I don’t credit this entirely to SEO, however. The most powerful way to ensure that articles are read, shared, and enjoyed is by improving the quality of the writing. I rewrote every post completely, altering content the content and style along with the SEO.
SEO Copywriting (Blog)
I rewrote and optimized the SEO for every post in 2022, although the public author credit stays solely with LINBIT’s internal team. This helped the author grow in stature within the industry, helping them become thought leaders. LINBIT is extremely active in the community, regularly attending and hosting events. This openness is part of the company’s DNA. They create ‘open-source’ software. Anything I could do, therefore, to raise the profile of the team was a major benefit to the company.
The blog became one of the most successful pages of the website. It was consistently the 2nd most viewed page on the website. The success is an achievement when considering the popularity of its user, tech, and installation guides.