What would you like to hear about first?
I graduated from University in 2012 with a First-Class Honors Degree in Creative Writing and loved every minute of it. However, I was too ready to live my life to continue with a Master’s. So I left my home in England to travel Europe and write my first novel, which a publisher picked up in 2015.
I was teaching Creative Writing, English Literature, and English as a foreign language. However, things changed in 2016 when I entertained the prospect of using my writing skills for work, which I was hesitant to do initially, always writing novels and poems in my spare time.
My career path is nowhere near conventional, but doesn’t that make it a little more interesting?
In 2016, the Swedish Creative Agency, Bonne Marque, hired me. Within six months, I became Creative Director, and, within my first year, I became a Partner in the business. I credit my smooth transition to two things: the founder of Bonne Marque had great faith in my abilities, and instead of changing myself to adapt to the industry, I unapologetically brought my creative principles from my experience as a novelist into the advertising and marketing agency, bringing something new to the scene. Why fit in when you can stand out?
And now, I’ve spent a third of my life writing for other people and brands, and I love gifting words to those who prefer to express themselves through different mediums. Some people are visual thinkers. Others are wildly creative. And some are analytical. It truly gives me pleasure to listen to people speak, take the time and effort to understand their brand’s personality and respond with the right words.
What do I mean by the right words? They are always original, but once the client reads them, they think, “Yes, this is my brand, and it could never have been expressed in any other way. You found my words.”
Thank you for reading my copywriter biography. Contact me if you want to know more.