nul is a product and brand with a completely unconventional message that requires a profound and poetic approach. Marti explained the unique challenge in our first call and explained why he thought I was the writer to help him accomplish his vision.
Marti is so deeply invested in the concept of nul and his product, which makes me even prouder of what I was able to create for him.
I hired Sam as a copywriter for my project’s website and he demonstrated to be a top-notch professional. Sam was able to put in words the very core emotions that fuel the project, avoiding any type of cliché. A hard task considered the nature of the message. He is a true listener that uses his astonishing talent for crafting a unique communication with a precise message that really stands out.
Martino Boniardi
Some think ‘nul’ is peace and meditation, but it’s more complex. We can also find it in chaos, cities, mess, and pure madness. We needed to address the commonality of nul, not the exceptional, because it’s a simple, human concept that emerges from being 100% yourself. I focussed the copywriting on ‘why’ not ‘what’ and opened myself up to intangible, imaginative language.
Some of the content reads more like poetry.
Can you feel what we’re saying?
Because nul is something that’s felt, not thought. It can’t be expressed in a single sentence, but we can tell you why we believe it truly matters.
Life is about living by the true and unique pace set by our hearts, and not by the measuring of time. We’re not talking about something new here, because we’ve all felt nul many times over. It’s the wave that washes over us that makes us forget about time. It’s when we exist without thinking, in the powerful now of the moment. And with nul on our wrists, we carry around a silent reminder of this spirit wherever we go.
nul is delivered in a beautiful one-piece case, in either natural or black stainless steel. The double-layer quadrant is available in matte black and white. And the premium cork leather strap is handmade in Italy and vegan certified. A beautiful message, presented in a sublime design and minimal build.
This project was successful because of how much care, time, and attention I put into understanding the brand message before creating the content. You can experience a glimpse of the power of nul by visiting the website now: https://www.nultime.com/